VerticalMedia?

Verticals onDemand, developer of industry-specific on-demand CRM solutions for the life sciences industry, and MediMedia Information Technologies will integrate their solutions to provide pharmaceutical managed care teams with the first on-demand CRM solution pre-loaded with formulary data. Formulary data will be automatically updated through web services and the Salesforce.com API.

The new Software as a Service CRM solution promises ease in loading, updating, and routing formulary data.

Verticals on-demand leverages the Salesforce platform for its customer relationship management solutions for specific industry segments. The company’s flagship products are VBioPharma for global biotechnology and pharmaceutical companies, and VMedical for global medical and surgical device companies. Verticals onDemand is a privately-held company headquartered in Pleasanton, Calif.

MediMedia Information Technologies is a division of MediMedia USA, and is a provider of plan-specific formulary data. The Formulary Compass is MediMedia’s comprehensive collection of over 5,000 plan- and organization-specific formularies, including all state Medicaid and Medicare Part D formularies.