Vtrenz in the Apex family

Another one for Apex this week: Vtrenz Inc., a developer of on-demand marketing automation solutions, has announced the availability of Vtrenz iMarketing Automation for salesforce.com’s AppExchange.

Vtrenz is touting the product as allowing organizations to extend the value of Salesforce by integrating marketing functions such as email, direct mail and campaign analytics with sales force automation.

iMarketing Automation is immediately available for test drive and deployment at the AppExchange.

Earlier in the week, collaboration platform company Central Desktop announced its availability on the AppExchange. With Central Desktop for AppExchange, those using the Salesforce are promised the ability to create personalized customer extranets and partner portals. Central Desktop provides wiki technology in a structured, permission-based environment.

Features touted in Central Desktop for AppExchange include: customer-facing extranets; complete customization; group calendars for projects and coordination; the ability to version track files and documents; searchable discussion threads; a secure environment with 256 bit SSL encryption; and full-text search within documents and files.

Vtrenz is a provider of on-demand marketing automation software specializing in small- to mid-sized organizations. Vtrenz’ iMarketing Automation, allows marketers to create, execute and automate multi-channel marketing campaigns, score and route qualified leads to sales professionals and analyze marketing results through robust campaign analytics.