Who can you call? Call-centres.com

Now open for business: call-centres.com. The brainchild of Rob O’Malley, founder of successful offshore outsourcer Asian Call Centres, call-centres.com hopes to do to IT consultancy and recruitment what Asian Call Centres has done in the business world. “The whole offshore call-centre industry has changed dramatically over the last five years,” claims O’Malley, “and call-centres.com has been established in order to address this.” The Call Centres philosophy is rooted in statistics which show that UK consumers now receive far more telemarketing calls than ever before.

This requires an “exceptional level of call” to achieve more effective results. O’Malley and company reckon that British companies have had to make two significant changes. “The concept of ‘hit and hope,’” declares Call Centres, “has proven to fail.” Whether at home or abroad, call-centres need to employ only the best people. Due to the rapid growth of offshore company business, call-centres.com has announced operation from sites in Eastern Europe, Africa and Asia. “British standards” are promised to be upheld, as all Call Centres projects are managed by British professionals.

To address the second issue of expansion into emerging markets, Call Centres wishes to respond with their market research applications work, work that the company purports to have gained them a foothold in China. Rob O’Malley has over ten years’ worth of experience in the call-center outsourcing industry in the UK and Asia, having held senior management positions within Merit Direct, Teleperformance and Inkfish before moving to Asia.

In 2000, O’Malley formed Asian Call Centres to assist companies seeking to outsource work to offshore locations. O’Malley is today also a consultant to a number of Asian governments on questions of the call center industry. Asian Call Centers Management team clientele includes MCI Worldcom, Cable and Wireless, Sky, American Express, Vodka Martini and MBNA.