Eloqua Review

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About Eloqua

Eloqua is a leading provider of marketing automation software for mid-to-large sized companies. Eloqua helps organizations make sense of their customer intel to improve the quality and quantity of sales leads, thus increasing the effectiveness of marketing campaigns and sales cycles.

Some of the worlds largest companies rely on Eloqua to manage, track, and execute revenue-generating activities. Campaign execution, performance measurement, testing, lead nurturing, and prospect profiling are just a few marketing activities that are streamlined by Eloqua CRM solutions.

Eloqua has been recognized as one of the top CRM vendors with the following awards: Eloqua was named a DestinationCRM 2008 Market Leader not only because of its software offering, but also because of its impact on thought leadership; Eloqua was named SearchCRM.com’s 2007 Marketing Automation Product of the Year; Eloqua received the 2007 CRM Market Leader Award, and was also honored as a “Rising Star” by CRM magazine.

Eloqua CRM Solutions

  • Eloqua Lite
  • Eloqua Express
  • Eloqua Team
  • Eloqua Enterprise

Eloqua Technology Model

  • Hosted

Eloqua CRM Highlights

Eloqua is a marketing automation tool that enhances campaign management, marketing measurement, lead management, and contact management. Features include:

  • Email Marketing
  • Email Delivery
  • Website Forms
  • Landing Pages
  • Campaign Automation
  • Lead Nurturing
  • Social Sharing
  • Event Management
  • Multi-Channel Marketing
  • Dashboards and Reporting
  • Website Analytics
  • Campaign Analysis
  • Lead Assignment
  • CRM integration
  • Lead Scoring
  • Sales Enablement
  • Contact Profiling and Segmentation
  • Data Management
  • Data Integration
  • Preference Management

Benefits of Eloqua CRM

  • Executes email and web-based marketing campaigns with automated lead nurturing programs to generate high quality leads for a greater return on investment.
  • Leverages lead management capabilities to synchronize leads in real-time, and score and prioritize them to drive sales efficiency.
  • Automated alerts and notifications enforce quick prospect follow-up and immediate action for newly generated leads.
  • Detailed contact management tracks prospects “Digital Body Language” to provide greater insight into online behavior, prospect activity and profile characteristics. This drives personalized sales and service processes to increase response and conversion rates.
  • In-depth marketing measurements allow users to use comprehensive reporting and detailed analytics to view the impact of marketing campaigns and guide better decision-making.

Happy Customers

American Express, AON, Apple, Cognos, Dow Jones, Fidelity, Seagate, Sybase, Limelight Networks, SuccessFactors, PlumBenefits, FXCM, Administaff

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